Fellow Branding

Fellow Branding

Fellow Startup BrandingStartup Branding

Parking tickets. Speeding tickets. Red light cameras. Tickets are the worst, and that's why Fellow is here. Fellow provides lawyers on retainer to fight your tickets, minimize your fines, and let you think about...well, just about anything else.

Fellow came to This January as an idea, and we built their startup brand identity from the ground up — from naming to visual identity and the website. We even birthed little Fellow, our brand mascot, to help position the brand alongside the car insurance category with mascots like the Geico Gecko, Flo, and Mayhem.

startup brand identity by this january agency

A Brand Mascot

We created Fellow, an ultra-chill armadillo who snacks on speeding tickets. He knows tickets are no big deal, and he's here to help you fight all kinds of driving-related citations.
startup brand identity design
startup brand identity by this january