BONKERS Campaign
BONKERS Campaign
Bonkers CampaignSocial Campaign
Is your cat darting across the room in a flash? Is your dog violently spinning in circles? Has the pet you optimistically named Zen suddenly and irretrievably gone feral? It may be the Bonkers Effect—an affliction of zoomies brought on by environmental exposure to Bonkers treats. When Rhodes Pet Science popped into This January’s inbox looking to scoop a heap of interest on one of its signature brands, we helped them lean into the chaotic good. No humans were harmed in the making of this campaign.
The Spots
Our vignettes captured the most relatable sentiment among dog and cat owners: "please stop."
Bonkers packs—not to mention the treats themselves—are bold eye candy. We dove headlong into their colorful world with funky title cards and whimsical 6-second bumpers.
Social Series
We brought the campaign to TikTok with an unhinged content series about the grisly aftermath of the Bonkers Effect.
