Production

Production at This January

We produce our own spots with a deep in-house bench of production talent. Which means you don't need a big game budget to make a best-in-class campaign.

Habit Vitamins
Habit VitaminsIntegrated Launch Campaign

From concept through execution, we produced HABIT’s new campaign and created their brand new mascot, HABBIE. All film work was shot and edited in-house.

Millie MoonMillie Moon Campaign

Our team produced Millie Moon’s partnership campaign with the inimitable Ms. Rachel over three days in NYC.

Millie Moon
American Airlines"In Here" Launch Campaign

We produced a suite of content and spots for American Airlines to celebrate their new Admirals Club lounge launching across the country.

Frequently Asked Questions

Why do you do in-house production?
Our deep bench of production talent lets us get more creative for our budget. We can make $400k perform like $4 million when we produce ourselves.
I’ve heard production is really expensive. How much does it cost to shoot a live-action campaign?
Production is expensive, because there are so many hard costs like gear rentals, locations, actors, and crew — which means production at This January starts at $250,000. But we’re able to get quite a lot out of a smaller production budget; most of the work on our site was produced for under $500,000.
Do you ever work with production companies?
When the creative calls for a specific look, we’ll partner with a production company to bring it to life. We have production company partners across the country who can help us bring a campaign to life when in-house production isn’t the right fit.