Potty training is a huge, often stressful milestone for parents and kids. But if anyone can make it fun, it’s Ms. Rachel. So Millie Moon partnered with Ms. Rachel to make the world’s most fun training pants for toddlers across the country.

This January produced an integrated campaign featuring Ms. Rachel to launch the collab to the world. We built a bespoke set environment to bring the brand collab to life, featuring Ms. Rachel's unique learning style to turn a parent problem into something kids actually want to do. And we got to hang out with 18 adorable toddlers along the way.