Trash Mouth is a CPG startup built on a small act of deception: hiding veggies inside of cheddar-flavored popcorn. This January built the brand identity and packaging system around the core belief that healthy doesn't have to mean boring. Healthy popcorn can look and feel like your favorite unhinged triangular chip, and still be healthy. At the center of the brand world is the mascot, Scuzz, created by illustrator Franz Impler. Scuzz is a wild raccoon who lives in the trash and just happens to love popcorn.

The packaging leads with Scuzz and his remarkably long fingernails, with bright colors that will jump off the shelf and appeal to our teen and young adult audience. In a world where healthy is a compromise, Trash Mouth makes a healthy choice feel like a vice.