Mistercap’s MushroomsDTC Branding + Packaging
When you think Wiz Khalifa, the mind drifts to sick beats and, well, some smoky haze. But the platinum-record rapper is diving into new territory with Mistercap's home-grow mushroom kits. It's not the typical trip you'd associate with Wiz — this one is for the kitchen. The Khalifa Kush namesake trusted our team to cultivate a brand identity that was as vibrant and playful as his own persona. Drawing inspiration from the world of psychedelia and Wiz's iconic style, we cooked up a neon-tinged palette coupled with zany cartoon illustrations for each mushroom type. Cue the funky fungi vibes!
The magic for these mushrooms is in the details. We laid the groundwork with comprehensive packaging design, ensuring that every box, pouch, and sticker captured the distinctive essence of Mistercap's. We also oversaw the brand's digital expression — from the UX to the design and development of the e-commerce website. The result? A brand experience that feels like a trip, even if it's just to the kitchen. Stay groovy and get cooking!