Bling in the new year
Federal RealtyReal Estate Marketing Campaign
The investment trust Federal Realty brings in about one billion dollars in revenue from its portfolio of retail experiences annually. Casual.
Among their investments are eight premium shopping centers in the DC, Maryland and Virginia area, each of which has their own identity. For our second annual campaign, our goal was to create a sustainable, distinctive, ownable concept that marries all eight shopping centers and promotes their varying stores — all while giving each season its own look and feel. Our social and on-premise campaign hopes to swap shoppers' digital shopping carts for real ones.
Media Strategy + Results
Between out-of-home, Google Local, geotargeted Spotify, and a variety of Meta platforms, the campaign (which is still in flight) is pushing shoppers from Amazon to Pentagon Row, Pike and Rose, and Shirlington Villages.
The campaign is optimized on a monthly basis, netting increasing click-through-rates and decreasing cost-per-impressions. Season over season, CPMs improved 10% on Instagram and 41% across Google platforms. To date, the campaign has netted over 65,000 conversions.