The Media Department
Our media department is built to make modest media budgets for challenger brands outperform their size.
An integrated team for purpose-built creative
Our media and creative teams work side by side to create the media strategy and creative strategy from beginning to end, which means concepts are designed for their media placements for maximum efficacy.
Insight-based reporting for better performance
We don't just put numbers on a page. Our team reports on the story behind the data, bridging the gap between media strategy and creative for high-performing, impactful ad units.
Designed for medium-sized budgets of $1-3M
Big media agencies require multi-million dollar spends just to get in the door. Our media department is designed for yearly media spends of $1m-3m, with a senior team optimizing weekly.
For as long as we’ve bought media, we’ve heard the same complaints from strategy, creative, and client partners.
Is that 320x50 pixel banner ad really all there is?
How can I evaluate whether my marketing dollars are making an impact?
Why are the reports just a bunch of numbers?
Why does the media plan come only after the creative has been produced?
Why can’t I get in the door with a media spend under $3 million?
What does this mean for the business?
Detailed Insights —
Our proprietary software gives the whole team insight into each campaign.
Frequently Asked Questions
- Can you work with a media budget under $3 million?
- That is the reason this department exists. The big media agencies need multi-million dollar spends just to open an account, which leaves a lot of very good brands without a buyer who will take them seriously. Ours is built for yearly media spends of $1m-3m, with a senior team optimizing weekly rather than a junior one reporting monthly.
- Does the media plan come before or after the creative?
- Neither — they are built together, which is the whole point of the department. Our media and creative teams work side by side from the first week, so concepts are designed for the placements they will actually run in. When the plan gets written after the work is finished, you end up buying whatever will accept the assets you already have, and that is how a campaign ends up as a 320x50 banner.
- What do your reports actually tell me?
- More than the numbers. Every campaign gets a live dashboard your whole team can open, and our team reports on the story behind the figures — what moved, what it cost, and what it means for the business. A spreadsheet of impressions tells you that money was spent. It does not tell you whether it worked.