Brand Development
Brand Creation
We build brands from scratch, or take MVP-style brands through a rebranding process ahead of a big growth moment.
Brand Stewardship
We evolve brands that may need depth of storytelling, design, or creating long-term assets like a brand mascot or brand world.
Frequently Asked Questions
- What does the rebrand process look like?
- Our rebrand process starts with a deep client intake before diving into creative. We get high-fidelity very quickly, so we’re spending less time in the theoretical deck-making stage and more time seeing real design and brand deliverables. Our average brand identity process takes between 8-16 weeks, depending on the project needs and number of key stakeholders.
- What kinds of brands are a good fit for This January?
- We love working with brands who are ready to take a big swing and make a splash. From B2B rebrands to financial services, DTC launches to CPG — Emburse, Relay, Elsa Jewelry Co. and Trash Mouth have very little in common beyond a willingness to look like themselves rather than like their category. If what you want is work that tests safely and then disappears into the shelf around it, we’re probably not the right shop.
- Do I need a brand mascot?
- We’re always tempted to say yes. We’ve built heart-winning brand mascots for HABIT and Gumi Yum, and adore the challenge of creating a character to represent a brand. If you’re interested in building a brand mascot, we’re interested in being part of the journey.